History in the making – the first Free-to-Air Chinese TV Channel in NZ
CTV8 (Chinese Television 8) will commence an Auckland-based, free-to-air (FTA) broadcast on UHF channel 62 from Kordia™'s Waiatarua main transmission site on 1 August 2007.
CTV8 says this is a landmark in the global television industry. After months of preparation, Auckland-based World Television (WTV) is ready to launch 24-hour, quality TV programming on CTV8; its latest commercial venture to make a mark on the local community.
CTV8 will be capable of bi-lingual broadcasting, with simulcast Mandarin and Cantonese audio feeds to satisfy the demands of a huge and diverse Chinese population.
According to the latest census statistics, Chinese people constitute 7% (100,000) of Auckland's population. Furthermore, there has been enormous interest from the non-Chinese-speaking population who are eager to learn Chinese as a second language.
The launch of CTV8 is therefore very timely in meeting this growing demand.
CTV8's programme line-up includes popular drama series; news and current affairs from mainland China, Hong Kong and Taiwan; variety shows or diverse formats; documentaries with an Asian emphasis, as well as a wide range of 'infotainment'.
With this impressive free-to-air line-up, CTV8 looks set to influence the viewing habits of local Chinese and non-Chinese alike.
CTV8 also provides a strong platform for existing and potential advertisers wanting to target the local Asian consumer demography. CTV8 offers competitive marketing and advertising rates for products and services from all over the world.
August 2007 will mark a watershed for Auckland viewers, who will be able to enjoy 24-hour, free-to-air Chinese television from the comfort of their own homes – no matter where they are.
To commemorate this landmark in New Zealand television broadcasting, special advertising rate-cards and package are available from CTV8.
ENDS
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